As the digital age continues to evolve, so does the job market. In recent years, a new phenomenon has emerged, known as Ghost Jobs. These job postings, although seemingly legitimate, are not actually connected to real job openings, creating a sense of confusion and frustration among job seekers. As a career coach helping numerous clients overcome the obstacle that is ghost jobs this article aims to shed light on this rising trend, its implications on both job seekers and employers, and how to navigate the job market in the face of ghost jobs.
What are Ghost Jobs? Ghost jobs refer to job postings that appear to be for real, open positions within a company, but in reality, the company does not intend to fill these roles. These jobs are often posted on reputable job boards and platforms, making them difficult to distinguish from genuine job opportunities.
With the rise of digital job boards and online application processes, the phenomenon of ghost jobs has become increasingly common. In a recent survey by Clarify Capital, it was revealed that many companies intentionally post these ghost jobs for a variety of reasons, creating a complex landscape for job seekers to navigate. In fact the data shows that employers are only planning for about 38% of job postings to be filler within 1 month or less of time.
Based upon these numbers, if you are not being careful with which jobs you are applying to, only 4 out of every 10 job applications are actually productive. As a job seeker this can be so incredibly frustrating and be a huge cause of burnout for your job search. As an employer this is a major failure in your human resource department. To maximize your business you need to hire A players and given how desirable A players are in the job market they won’t waste time with companies that have poor candidate experience. Later in this article I will discuss some tactical tips for both job seekers and employers to apply to maximize job and candidate search efficiency.
There are several reasons why companies might post ghost jobs. Understanding these reasons can help job seekers better navigate the job market and avoid falling prey to these misleading postings.
Companies often post ghost jobs to create the perception that they are growing and flourishing. Having open roles advertised can make a company appear more successful and attractive to potential employees and investors. However, for publicly traded companies this façade can easily fall apart if an individual looks at quarterly earnings reports and stock performance. This means there have to be other reasons for public companies to post ghost jobs.
Some companies use ghost jobs as a strategy for talent hoarding. By continuously accepting applications for non-existent roles, these companies create a large pool of potential candidates which they can tap into when actual vacancies arise. Think of it as a business. The very first goal of any business is to generate leads and convert them into paying customers. Now apply that framework to human resource departments. The goal of human resources is to have consistent qualified talent leads and convert them to employees when the business demands it.
Interestingly, some companies use ghost jobs as a strategy to motivate their current employees. The presence of open job postings gives the impression of competition, potentially encouraging employees to work harder and stay committed to their roles. This is just another example of a carrot being held in front of employees on a stick. The chance for an employee to get promoted can be highly motivating for those starving for some career advancement.
Ghost jobs can have significant implications on both job seekers and the broader job market.
For job seekers, ghost jobs can be disheartening and frustrating. Job seekers might spend hours tailoring their resumes and cover letters, only to find out that the jobs they applied for do not actually exist. This can lead to a sense of disillusionment and negatively impact their job search process.
Ghost jobs can also distort job market data. For instance, government surveys like the Job Openings and Labor Turnover Survey (JOLTS) rely on job postings to gauge the health of the job market. With the presence of ghost jobs, these surveys might present an overly optimistic view of the job market. As a matter of fact looking at the most recent JOLTS reports in 2023 and 2024 they have consistently been revised down showing the labor market is not as healthy as the reports originally lead people to believe.
While it might be challenging to distinguish ghost jobs from real job opportunities, there are several strategies that job seekers can employ to spot these misleading postings.
A lack of detail in a job description can be a red flag. Genuine job listings usually provide specific details about the role, including tasks, responsibilities, and qualifications. If a job posting is vague or generic, it could be a ghost job.
If a job posting has been open for a long time without any updates or changes, it could be a ghost job. On job search platforms like LinkedIn, you can see how long a job has been posted. If a job has been open for an unusually long period, it might be a red flag.
To maximize your job search efficiency only apply to jobs that have been posted in the last week. As these postings are the most likely to have active recruiting and application reviews ongoing.
Job seekers can also cross-reference job postings with the company's official website. If a job posting is not listed on the company's career page or is listed as closed, it might be a ghost job.
Doing a little background research on the company can also help. If the company has recently had mass layoffs or is known for posting ghost jobs, it might be best to steer clear of their job postings.
Despite the prevalence of ghost jobs, there are effective strategies that job seekers can employ to navigate the job market.
Networking remains a crucial strategy for job seekers. By building connections with professionals in their field, job seekers can gain insights about real job opportunities and avoid wasting time on ghost jobs.
Related: How to Expand Your Professional Network
In the dynamic job market, continuous learning is essential. By acquiring new skills, enhancing qualifications, and staying informed about industry trends, job seekers can increase their chances of landing genuine job opportunities.
Maintaining a professional online presence, particularly on platforms like LinkedIn, can also aid in the job search process. By showcasing their skills, qualifications, and achievements, job seekers can attract the attention of hiring managers and recruiters.
If a recruiter is reaching out to you about a job opportunity the chances are this is a real job with a high likelihood it will result in job seekers receiving an offer. That said, there are special circumstances where employers change their wants and needs and a role closes. This is very rare as recruiting companies focus on providing a great candidate experience and an opportunity closing is the antithesis of great candidate experience.
Related: Optimizing Your LinkedIn Profile
While job seekers can take steps to navigate the job market amidst ghost jobs, addressing this issue requires collective action from employers, job search platforms, and policymakers.
Employers must strive for transparency in their hiring processes. This includes promptly removing job postings once vacancies are filled and being clear about their hiring intentions when posting job listings.
Every employer trying to run a successful business strives to have A players. In order to attract those A players you need to provide an excellent candidate experience. The important question to ask is how do ghost job postings create an excellent candidate experience. The answer is simple: it doesn't.
Job search platforms also have a role to play in addressing the ghost job issue. By implementing policies that require employers to update or remove job postings within a certain timeframe, these platforms can help reduce the prevalence of ghost jobs.
Finally, policymakers can help address this issue by enacting regulations that mandate employer transparency in job postings. These policies could help ensure that job market data accurately reflects the state of the labor market, providing job seekers with a more realistic view of job opportunities.
In conclusion, ghost jobs are a growing trend in the digital job market, creating challenges for job seekers. However, by employing strategies such as scrutinizing job descriptions, checking posting dates, and maintaining a professional online presence, job seekers can navigate the job market effectively. At the same time, employers, job search platforms, and policymakers must work together to promote transparency and accuracy in job postings, ensuring a fair and efficient job market for all.
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